Running effective business marketing campaigns requires the right technical foundation. Here's what you need to know about system requirements, software compatibility, and infrastructure considerations for modern marketing operations in 2025.
Technical Marketing Specialist
Everything your business needs to run professional marketing campaigns effectively and efficiently
Modern desktop or laptop with at least 8GB RAM, Intel i5 or AMD Ryzen 5 processor (or newer), and 256GB available storage space for marketing software and campaign assets.
Monitor with minimum 1920x1080 resolution for detailed campaign management. Color accuracy important for visual content creation and brand consistency.
Reliable broadband with minimum 25 Mbps download speed for video conferencing, cloud-based tools, and large file uploads. Backup connection recommended for critical campaigns.
Windows 10/11, macOS 12.0 or later, or Ubuntu 20.04+ for Linux users. Most marketing platforms work across all major operating systems.
Updated Chrome, Firefox, Safari, or Edge browsers. Some advanced features require specific browser versions - we'll guide you through compatibility checks.
PDF reader, basic image editing software, spreadsheet application, and video conferencing tools. We provide recommendations for free alternatives to expensive software suites.
Automated backup solution for campaign files and customer data. Cloud storage with local backup recommended for business continuity.
Updated antivirus protection and firewall configuration. Two-factor authentication setup for marketing platform accounts and business email systems.
Password manager for secure account handling and team access controls for shared marketing tools. Regular security audits recommended.
Marketing Technology Consultant
Many businesses worry about needing expensive equipment, but most marketing activities work perfectly on standard business computers. The key is having reliable systems rather than the latest hardware.
I usually tell clients to focus on stable internet and good backup practices first. You can always upgrade equipment later, but lost campaign data or missed deadlines hurt much more than slightly slower processing speeds.
See how successful Australian businesses set up their marketing workspaces for maximum productivity and campaign effectiveness.